(An Exclusive Residential Course For Careers with ICICI Bank)



View Program Details(PDF) Post Graduate Diploma in Banking Operations

 Course Objective:

With the continued growth and emergence of private sector banks, the need for qualified, trained & skilled manpower is on the rise. The banking sector is in need of highly focused & trained sales professionals. These professionals need to be adapt, not only in selling banking products and services, but also in managing customer relationships. These sales professionals would be expected to carry the growth forward for the bank.

To cater to this need, ICICI Bank Sales Academy in collaboration with Institute of Finance, Banking & Insurance(IFBI) have designed a certificate course. The course offers the students an opportunity to seek fast growing sales career focused on customer acquisition in the banking & financial domain. 

About the Course:

ICICI Bank Sales Academy (IBSA), along with IFBI offers a 1 month, Certificate in Sales Management, a residential course that has been designed to attract bright young graduates for an exciting career in sales & marketing functions. The prime objective of this course is to build a strong sales team for ICICI Bank across the country by identifying talent & training them with necessary skills.Over 5500 students already trained and working with ICICI Bank.

 Course Description:

The duration of the program is 1 month, with 15 days of residential training and 15 days of internship.

Topics Covered 

  •   ICICI Bank Overview and Strategy of the bank
  •  Customer Service Orientation
  •  Segmentation Principles
  •  Product and Process Knowledge coupled with Compliance there in
  •  Soft Skills
  •  End-to-End Sales Process with drill sessions for practice 

Eligibility Criteria:

 The candidate should be a graduate, the age should be between 20 to 26 years with high drive for sales & decent communication skills. The candidates with 0 - 2 years’ experience can also apply. MBA, B.Tech and B.E. are not eligible.

Selection Process:

The selection process will be in three phase and shall be performed by IFBI:

  • Sales Profiler: All the applicants will also undergo SMP Profiler, which will be a separate section in the test. The report will be evaluated by IFBI's recruitment team on the basis of guidelines provided by ICICI Bank Ltd.
  • English Test: This test is taken to check the basic English knowledge and skills
  • Personal Interview: All the eligible applicants post the aptitude test will undergo the personal Interview process; the panel will consist of at least two interviewers certified by ICICI Bank.

Placement Facility:

The duration of the program is 1 month. On successful completion of the classwork, candidate will undergo 15 days of paid internship. During internship they will be called Trainee Sales officers. On successful completion of these 15 days they would be absorbed as Sales Officer– subject to fulfilling all stipulated requirements. The place of work for the students would be in any ICICI Bank office/branch located in his/her home town/state or as per discretion of ICICI Bank.

 Course Schedule:

The course consists of classroom contact for six days in a week in full time mode. In addition to the formal classroom sessions, students may be required to participate in Assignments, Self -paced e-learning, Case-studies, Simulation exercises, Role-plays, and other reference work. Special English classes are also part of the course.

Evaluation and Certification:

The classroom teaching phase of the course is evaluated through  online tests, quizzes, assignments, and project-work form the evaluation instruments during the classroom phase. The transcript finally received by the student reflects scores obtained in all the courses. To qualify for the award of the course title, candidates should have scored a minimum prescribed mark in the classroom phase. Tests during the classroom phase are administered online. Ample opportunities are given to the students to improve their performance in the tests. 

Fees & Other Terms & Conditions:

  Total fees for the course is Rs.17500 +  service tax as applicable

  • The candidate has to pay only Rs. 12500 + service tax as applicable, balance fee will be sponsored by ICICI Bank.
  • The candidate will also get a stipend of Rs. 3700 during the internship.

Photos of First Two Batches of CSM @ NIIT University, Neemrana Campus

  • Batch 01


  • Batch 02


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